Hell’s Angels, meet Mother Earth.

What if motorcycle gangs swapped their rides for something a little more environmentally friendly?

To promote Schwinn’s line of electric cruisers, I put that concept to paper. We’d show rough riders in their usual environments and stances, but we’d replace their motorcycles with electric bicycles.

Why?

Because being a badass doesn’t mean you have to be obnoxious. Because masculinity isn’t measured by the size of your chopper. Because it’s just a fun, funny concept to imagine, and it’s almost impossible to look mad on a bike.