Hi, I’m Dale.
I'm a full-funnel marketing strategist with nearly a decade of experience building campaigns that move people and metrics.
From mutual funds to mortgage loans, indoor air quality to international equities, I've partnered with global brands to develop strategy, shape brand voice, and drive creative that earns real results across channels. I don't just execute the campaign — I help determine what it should be, who it should reach, and why it should matter to them.
Outside of work, I'm a sucker for naps, Boston sports, and spending time with my wife and friends.
Sample my creative charcuterie board.
Fixed Income Chemistry: An integrated campaign that drove a 14% YoY brand lift.
The Future of Fresh Air: A full-funnel campaign that drove a revenue impact of $20M+.
Legacy Takes a Team: Campaign strategy and creative direction
Rebrand, Refresh, Relaunch: A 9x award-winning story of brand strategy and content.
Global Equity Advertising: Multi-market print and digital initiatives.
Asian Equity Fund: B2B-to-B2C market entry, primed for Singapore.
Building in a Broken Market: Product launch messaging and content strategy.
Time for an Upgrade: Creative strategy and execution for a B2B audience.
The people have spoken.
“Dale comes prepared with incredible creativity and the ability to challenge and stretch us even when we didn’t think we could (or should).”
— Marketing Manager, Ferguson Enterprises
“Writers either have ‘it,’ or they don't. Work with him for an hour, and you'll know Dale has it. Whether you need big-picture campaign concepting, hyper-targeted marketing, full-funnel lead generation, or long-form breakdowns of complex topics, it's all in his massive wheelhouse.”
— Associate Creative Director, Cardinal Financial
