Advertising for asset management.

I was tasked with working with global marketing professionals to develop print ads for newly launched Columbia Threadneedle Investments products.

Given the number of restrictions, regulations and rules creatives have to deal with when coming up with these ads, it’s easy to see how and why financial advertising might seem “dull.” Still, we worked within (and occasionally around) those boundaries to dream up creative pieces that captured the reader’s attention while promoting sales around the world.

Take a look.