Investing is a science.
Fixed income is chemistry.
Meeting client goals and bringing balance to portfolios in today’s economy requires precision, collaboration and research. The right formula can achieve positive outcomes, no matter the goal.
Using chemistry as a concept, I worked with a designer to develop a robust digital campaign that aimed promote our capabilities in the fixed-income space and provide financial advisors with the confidence they need to convince clients that fixed-income allocations can be beneficial.
Online Advertisements
Paid Social
Organic Social
These stats were included as “proof points” in the creative brief, but we weren’t able to include them in paid media.
Initially proposed as a paid LinkedIn carousel ad, we split them into three distinct organic social posts — shared weekly through the first month of the campaign, to highlight our global fixed-income AUM, our dedicated workforce and the number of highly rated mutual funds available to advisors and their clients.
Targeted Emails
Sent to a general audience
Sent to equity holders
Sent to past and present fixed income investors
