Love the land you live on.
For my first campaign with Cardinal Financial, I was tasked with marketing USDA home loans.
We wanted to capture customers who were considering getting away from the busy city lifestyle, and we wanted to advertise the less-stringent requirements of this loan product.
The deliverables.
Social
Social media would be the primary touchpoint for this campaign, so I created a handful of static and dynamic organic posts and paid ads for Facebook and Instagram.
Video
While some of the social media posts were dynamic, we also needed a video “script” for the company’s YouTube channel. No voiceover, but on-screen copy was a necessity.
To generate additional qualified leads, we developed a drip campaign to help inform, educate, and encourage action. Each email provided prospects with varying levels of detail while retaining that themed messaging.
